Twiceme Winter Mountain Sports Survey Reveals Athletes Want More Options for Digital Health Storage and Sharing For Emergencies

Survey shows critical knowledge gap of existing safety systems for winter sports

STOCKHOLM, Sweden — February 24, 2025  — Twiceme Technology, a Swedish company dedicated to revolutionizing safety solutions, today revealed the findings of its 2025 Winter Mountain Sports Safety Survey. Surveying 500 U.S. winter sports athletes who spend at least five days on the mountain each season, the data revealed that although 93% of respondents would feel safer if there was a method to share personal health information digitally with responders during an emergency, especially if they were incapacitated, less than one-fifth of respondents claimed to own a helmet with built-in digital safety technologies.

In the U.S., helmet requirements vary by resort and state. Currently, there is no nationwide mandatory helmet law for skiing or snowboarding; however, as of the 2023/2024 season, 90% of riders choose to wear helmets on the mountain. Mountain sports enthusiasts now demand methods for digitally storing and sharing critical health information for additional safety, often embedded into clothing or helmets.

When asked how they make personal health information available when skiing or snowboarding, such as emergency contacts, allergies, or preexisting health conditions, 55% of those surveyed noted they do so, but only 18% do so digitally via their helmets. Nevertheless, 79% responded that they would be willing to pay an additional USD 15 for equipment sharing personal health information with first responders during an emergency.

“The way we share critical information in emergency scenarios is key to aiding first responders,” said Christian Connolly, CEO, Twiceme. “While winter sports enthusiasts may find it sufficient to leave an emergency contact written within their helmet, on their jacket tag, or stored in their smartphones, this can hinder swift medical response, especially when a person is incapacitated, and there’s a suspected head or neck injury. To invest in a helmet that makes this data available by a simple smartphone helmet scan, emergency responders can act faster and provide more effective care when seconds matter.”

According to the survey results, mountain-related accidents occur more often than one may imagine. While only 14% of people cited being personally involved in a serious accident during winter sports activities, 36% said they have actively helped someone in an emergency. Knowing the risks and possibility of a serious accident while involved in mountain sports, 65% noted that they save their local ski resort’s ski patrol emergency number before heading out.

When surveyed about products that exist today from winter sports gear providers in the U.S., respondents overwhelmingly want more emergency alert and digital safety features:

• 93% of respondents noted they would find value in having a Medical ID feature – meaning access to critical information about the wearer, such as medical details and emergency contacts.
• 89% of respondents find value in a “Get Back Timer,” which allows users to outline on a map where and when they plan to return from an adventure and then share that information with others. If the user does not return to the predetermined location at the allotted time, an alert will automatically be sent to emergency contacts.
• 91% of respondents find value in a one-button dial to ski patrol and the national emergency phone number.
• 90% of respondents find value in a “Friends Alert” feature that tracks and communicates with friends in real-time, whether there is an incident or they need to contact friends quickly through distress messages and geolocation sharing.
• 92% of respondents find value in a “Rescue Alert” feature, ensuring immediate contact with local ski patrollers at more than 200 destinations worldwide during emergency scenarios.

To learn more about Twiceme and its partner brands offering ski and snow helmets with digital safety features, visit www.twiceme.com.

###

About Twiceme Technology

Based in Stockholm, Sweden, Twiceme is dedicated to empowering bystanders to become helpers. During outdoor activities or on the worksite, Twiceme smart safety technology helps users proactively make safety preparations before activities and accelerates a person’s rescue if an incident occurs. With Twiceme technology integrated directly into protective equipment and clothing, users connect using a smartphone to communicate valuable information, which can lead to faster response times, improved communication during emergencies, and safer experiences. Today, millions of individual protective equipment worldwide include Twiceme technology made by leading outdoor and professional equipment brands such as Studson, Guardian, Oakley, and Helly Hansen. To learn more about Twiceme, visit www.twiceme.com.

‍